Deputy Editor
ACADEMIC QUALIFICATIONS:
Associate Professor, School of Business Management (SBM), College Of Business (COB) , Universiti Utara Malaysia (UUM), 06100, Sintok, Kedah Darul Aman,West Malaysia,Malaysia
EDUCATION:
Doctor of Business Administration ( Science University of Malaysia,2007).
Master of Business Administration (Science University of Malaysia, 1998).
OTHER QUALIFICATIONS:
Malaysian Ministry of Higher Education (MoHE) Executive Certificate of Advanced Business and Enterpreneurs Management (ABEM).
Malaysian Institute of Management (MIM) Certified Professional Trainer.
Human Resource Development Berhad (HRDF) Certificate in Train The Trainer.
Federation of Malaysian Manufacturer (FMM) Certificate in Training.
Institut Terjemahan Negara Malaysia (ITNM) Certificate in Translation.
MEMBERSHIP:
Associate Member of Institute of Marketing Malaysia (AIMM).
Member of Chartered Institute of Management (MCIM).
Member of Malaysian Institute of Management(MIM).
Member of Institute of Banks Malaysia(IBBM) .
Research Fellow of Centre of Entrepreneurs Development Institute (CEDI) UUM 2011.
Research Fellow of Centre of Entrepreneurs Development Institute (CEDi) UUM 2012.
Research Fellow of Centre of Entrepreneurs Development Institute (CEDI)UUM 2013.
AREAS OF EXPERTISE:
Strategic Management, Leadership / Competitive Advantage and IT/ Corporate Culture and Values.
Women Entrepreneurs.
CONSULTANCY PROJECTS:
A consultancy project for Koperasi Kedai Mahasiswa, USM.
A Study of Sales Decline in Koperasi Kedai Mahasiswa USM.
A consultancy project for Angel Cake House ( Supervised) : A Study of Marketing Issues in Angel Cake House 3.
A consultancy project for SAL Agency Sdn Bhd ( Supervised: A consultancy project for Kolej Damansara Utama (Supervised).
A consultancy project for Tanjong Corporation Berhad ( Supervised).
PUBLICATIONS:
Books /Monograph
Cheng.W.H. (2003). Business Studies (Pengajian Perniagaan) for STPM, Book 1 ,Johor Bahru : Pelangi. Press.
Cheng.W.H. (2003). Business Studies (Pengajian Perniagaan) for STPM, Book 2 Johor Bahru Pelangi Press.
Cheng.W.H. (2004). Strategic Management Module For PJJ.
Cheng.W.H. (2008). Strategic Marketing Management , Sintok :UUM Press.
Cheng. W. H ( 2013) Strategic Management For Entrepreneurs : UUM Press.
AWARDS:
Recipient of University Excellence Service Award in 2012.
E-MAIL:cheng.wh@uum.edu.my
