Abstract
It gives me immense pleasure to have this opportunity to present the first issue of research based one of the premier journals of management “Frontiers of Marketing Research” which is a compact package of knowledge, information and management professionalism for academia, research and industry. The journal will not only be instrumental to encourage the young potential researchers but it would also be a source of interaction with the experienced researchers whose prolonged experiences would be a unique opportunity for the readers and incumbents of marketing and related management research.
Keywords
Finance, Banking and Accounting
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References
“Frontiers of Marketing Research” journal encourages original quality or quantitative research publications relevant in terms of semantic features, conceptual strength, strong analysis, presentation excellence, social utility and new areas of research investigation and innovation. Case studies and Analytical articles are also welcome. The reviewer’s comments are useful by helping the Editorial Board in making decisions regarding acceptance
of a received paper, providing criticisms that help the authors to improve their papers as well as to maintain the quality and pertinence of the journal. I invite readers and scholars to come forward and become part of the team of contributors of the journal in the forthcoming issues.
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