Frontiers of Marketing Research (ISSN 2456-3919)

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Characterising Leadership for Sustainable Development in Africa: A Case Study

Primrose Kurasha

Abstract


In Africa, new forms of leadership have emerged at various social levels and institutions to drive a development agenda
based on peer-learning and knowledge-sharing. However, the African continent remains confronted with many challenges
on its path to sustained growth and development. This research sought to characterise leadership for sustainable
development. It is a case study that was informed by a purposive sample of 30 MBA students from two regions. An
open-ended questionnaire was use to gather data. The findings among other things were that Africa needs leadership
that is not embodied in a sole heroic individual but diffuse, pluralistic, collective and facilitative leadership for sustainable
development. Ability to advocate a viewpoint that is in line with the broader sustainability agenda and feminine attributes
of cooperation, understanding, pluralistic knowing and seeking union align more closely with the sort of work required to
develop more sophisticated, encompassing and collaborative efforts. Intimate knowledge of sustainable development,
creating and sustaining relations and accommodating the particular heterogeneity and diversity of localities and regions
were cited as characteristics of leaders for sustainable development. The article argues that leaders who make decisions
from a long-term perspective will lead Africa towards economic prosperity, social cohesion and environmental sustainability.

Keywords


Accounting

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